When creating the website for Space Care Cleaning, my primary focus was to design a user-friendly, visually appealing experience that simplifies the process of finding reliable cleaning services. Given their wide-ranging expertise in both personal and corporate spaces—from apartments and homes to restaurants and office buildings—I aimed to keep the design clean and straightforward. This way, visitors can easily explore services tailored to their unique needs, making the journey from homepage to booking as seamless as possible.​
Space Care
The problem:
Users struggled to find specific service information quickly.
The goal:
Create a streamlined and organized website that allows users to quickly find and understand specific services, pricing, and booking options for an effortless experience from start to finish.
My role:
UX designer redesigning the website from conception to delivery.
Responsibilities:
Conducting interviews; paper and digital wireframing; low- and high-fidelity prototyping; conducting usability studies; accounting for accessibility; and iterating on designs.
User Research: Summary
In my user research, I gathered insights on users’ primary pain points when navigating cleaning service websites, such as unclear service details, complicated booking processes, and difficulty distinguishing between residential and corporate options. By conducting interviews and usability tests, I identified key features and design elements that would simplify navigation and improve user satisfaction, such as a clean layout, straightforward service descriptions, and prominent booking options.
User Research: Pain Points
Service Clarity
Users struggle to quickly understand which services are available and suitable for their needs due to vague or disorganized descriptions.
Booking Process
Navigation Structure
Users find the booking process overly complex or hidden, making it difficult to schedule services without frustration.
Users often experience confusion navigating between residential and corporate services, leading to wasted time and increased effort to find relevant information.
Persona: Edward
Problem statement: Edward needs a clear and intuitive way to navigate and book cleaning services without confusion or wasted time, as he often struggles to find relevant service information and complete bookings efficiently.
Edward Branca
Age:
Education:
Hometown:
Family:
Occupation:
27
Associate degree
Miami, FL
1 cat
Property Manager
"I just want to quickly find and book the right cleaning service for my office, but it’s hard to tell what services are available and how to get started."
Goals:
-
Quickly find the specific cleaning services offered for office spaces
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Easily complete the booking process without unnecessary steps
Frustrations:
-
Confusion over the service descriptions and difficulty locating the booking options, making the process feel inefficient
Edward's goal is to easily locate and understand the cleaning services available for corporate spaces and complete the booking process quickly and without confusion. He wants a seamless experience that allows him to book a reliable service with minimal effort and clear expectations.
User Journey Map
Mapping Edward's user journey revealed how essential it is to companies for users to be able to locate what they're looking for quickly and with ease.
Persona: Edward Branca
Goal: Easily locate the service he's looking for.
Paper Wireframes
Drafting multiple iterations of each app screen on paper allowed me to thoughtfully refine the design, ensuring that only the most effective elements were carried into the digital wireframes to address user pain points. For the home screen, I focused on prioritizing quick and easy access to contact information and the appointment request form.
Digital Wireframes
During the initial design phase, I ensured that each screen design was grounded in user research insights and feedback, prioritizing easy and intuitive navigation to meet a key user need.
Easily accessible
call-to-action
buttons at the top for simple navigation
Low-Fidelity Prototype
With the completed digital wireframes, I developed a low-fidelity prototype, enabling testing in a usability study.
Usability Study: Findings
Usability studies revealed that users struggled to distinguish between residential and corporate services and found the booking process overly complex, impacting their overall experience. Adding clear service labels, streamlining the booking form, and enhancing visibility of corporate services on the homepage were recommended to improve usability.
Round 1 findings
Round 2 findings
Users wanted reviews filtered by service type to build confidence in selecting corporate services.
1
2
The booking form felt lengthy and tedious, with unnecessary fields that complicated the process.
1
Users had difficulty distinguishing between residential and corporate services, leading to confusion during navigation.
2
Many participants overlooked the "Corporate Cleaning" section due to lack of prominence on the homepage.
Key Mockups
High-Fidelity Prototype
The final high-fidelity prototype enabled users to navigate the site effortlessly, allowing them to view available services, as well as contact Space Care with ease.
Accessibility Considerations
Clearly label "Residential" and "Corporate" services for easy differentiation
Ensure all booking form fields are accessible by keyboard with logical tab order
Use readable fonts and high-contrast colors for improved legibility
Takeaways
Impact
Enhancing the clarity of navigation labels and simplifying the booking process significantly improved the user experience, allowing users to find and book relevant services faster. These changes not only reduced confusion but also increased user confidence and engagement with the site.
What I learned
I learned that even minor adjustments to service categories and form design can greatly affect how users perceive and interact with the site. Accessibility considerations, like keyboard navigation and high-contrast text, are essential for creating an inclusive experience that meets diverse user needs.
Next Steps
Conduct further usability testing to confirm that updated navigation and booking improvements meet user needs effectively
Implement a review filter system to allow users to sort feedback by service type, enhancing transparency and trust in service quality